What's With Businesses Being "Required" to "Give Back"?

It's interesting that, in addition to all the benefits business give to society, they're further ordered now to "give back". Don't get me wrong - companies that do this are to be commended for sharing the wealth. I guess it's the segment of society that sees it as a business' duty to give back, is where I take issue.

What do businesses do for us? They provide jobs - pay money to workers who then turn around and purchase goods and services and pay taxes. They pay taxes. They provide goods and services. They innovate and provide a standard of living we take for granted.

They get tax breaks and perks from the government. Given what they provide, it seems like these perks are warranted. I'd be interested to discuss this with someone who disagrees to give me some perspective.

IMHO, the "requirement" to give back stems from current popular morality rooted in social subjectivism, that truth and morality are matters of social convention. The will of the majority determines what's true and what's right. Social subjectivism's basic moral tenet is: Don't place the company, the company's independent judgment, the company's values, the company's selfish concerns, above those of the society or the "common good." Rather, the company should subordinate the company's own views and interests to the beliefs, needs, and desires of the "whole"--of which the company is merely a "part." On this view, being moral consists in pursuing not the company's well-being and profitability, but the "greater" well-being and happiness of society or the collective. The company is not an end in itself, but a means to the ends of society; thus, the company should sacrafice for society's "greater good." To do otherwise--to pursue the compoany's goals in disregard of the "collective will"--is to be immoral.